Artists and Venues Create Marketing Opps for Each Other on Facebook

The importance of social media for musicians and venues cannot be understated. Music creates a bond between the artist and the audience – it’s personal. Venue owners provide the platform to strengthen the bond between musicians and their audiences.

Since no musical venture can survive without the income necessary to sustain it, artists and venue owners are constantly looking for new ways to increase audiences. Social media gives both a cyber plethora of ways to connect and market to new audiences and strenghten loyalty with existing ones.


Let’s look at a single facet of Facebook (for now). Research shows that more people spend more time on Facebook than any other social media platform. Facebook offers various ways for members to explore the personal and commercial cyber space around them without having to leave Facebook. Let’s take advantage of that.




Musicians: There are more independent musicians today than ever before; the internet provides more opportunity for more artists than ever before; using social media effectively increases awareness of your product, performance schedule and merchandise and should provide existing fans (and potential new ones) with sample downloads.

Does your Facebook page provide visitors with music samples?

No?
Why not?

Think: When you purchase music or go see a live band…how often do you spend money on any music related venture or a band you know little or nothing about? Probably not very often, huh? You gotta provide page visitors, and fans with your sound…PERIOD! They can’t know you if they can’t hear you…if they can’t hear you…how can their interest be sparked? Answer: It can’t!



Facebook members cruise their favorite venue listings to see what’s happening. When a venue posts it’s performance schedule and your band is on it, a golden opportunity has been created for Facebook surfers to bounce over to your music page and check you out. More Facebook ‘listens’ = more fans = more money = more time for music!


Musicians: there are several ways to get your music heard on Facebook. In the next edition I’ll provide a detailed explanation as to why venues and artists who network on Facebook should be using ReverbNation’s artist app and venue app. For now I’ll provide an example that showcases it’s effectiveness.


I’m a jazz lover and I often cruise the Knitting Factory’s Facebook page to check out new jazz artists. The Knitting Factor is a famous live jazz venue – they use ReverbNation’s Venue app and business savvy musicians who play there use the RN’s artist profile app. Saturday I bought music from a band I’d never heard of (Neon Dynamite) because I loved their music on The Knitting Factory’s Facebook page.



Click on their Venue Profile (the Red Star is RN app). You’ll see the concert schedule. You’ll notice some bands have music you can sample – it’s because they’re members of ReverbNation. As of this year Facebook offers artists and venues separate applications that work seamlessly and effectively with one another and offer maximum marketing potential for venues and artists.


Make it easy for folks to find and ‘like’ you! Next edition: More about ReverbNation (selling tix, and merchandise directly from RN’s app)!


Check out Jen’s Awesome August Specials for Artists and Venues (both include ReverbNation apps)! Unique Welcome Page and Event apps. Let Jen use her marketing expertise and experience to create a unique and memorable Facebook experience for your fans today! Check out the other specials (website, merch apps, etc.) available only for the month of August. Develop your art – let Jen develop your fanbase!


Social Media Packages for Artists
Awesome August Specials


$200
Basic Package:


Facebook Page:
• Customized landing page: feature upcoming events, your upcoming single, show photos from recent gigs, the sky’s the limit! Includes 1 simple illustration. For additional illustrations, see add-ons section. (Provide your own photos, logo, etc.)
• Events App: Let your visitors see at a glance where you’ll be playing! Let them “RSVP” and invite friends and do your marketing for you!
• ReverbNation Artist App: Manage mailing lists, release and sell MP3 downloads and merch, list upcoming gigs and more, all in one place!


$350
Deluxe Package:


Facebook Page:
• Customized landing page: feature upcoming events, your upcoming single, show photos from recent gigs, the sky’s the limit! Includes 1 simple illustration. For additional illustrations, see add-ons section. (Provide your own photos, logo, etc.)
• Events App: Let your visitors see at a glance where you’ll be playing! Let them “RSVP” and invite friends and do your marketing for you!
• ReverbNation Artist App: Manage mailing lists, release and sell MP3 downloads and merch, list upcoming gigs and more, all in one place!
• Twitter Stream: Let your Facebook fans see your Twitter updates
• Youtube App: Facebook fans can watch your videos and playlists without leaving your page
Twitter Account:
• Including customized background and usericon
Youtube Account:
• Including customized background and usericon
• Feature videos from past gigs, upcoming releases, Q&A, lessons, etc.
HootSuite Account:
• Manage your Facebook and Twitter posts from one convenient dashboard.


Add-os – Price varies:


CafePress or Zazzle: $75
• Sell tees, tanks, caps, pins and more featuring your artist logo or lyrics through print-on-demand services. (Service only includes set-up of account and posting of up to 10 shop items. Does not include design services.)
Website: $475
• Up to six pages (e.g. home, about, discography, events/tours/gigs, press, contact), additional pages start at $25/page. Blogs cost extra because of the additional coding.
• Includes google analytics set-up and basic custom in-site graphics (including favicons, backgrounds, link & social media buttons.)
• Cost does not include cost of hosting package and domain registration.
• Cost does not include logo creation or detailed design/illustration services.
Go Mobile: $75
• Optimize your website for reading on mobile devices like iPhones, Blackberries, and Android!
Logo Design: $225
• Need a logo distinguish your business online or for selling on tees and tanks? Look no further! Get personal attention and advice from the Maven on selecting a brand identity and a custom logo design from one of her talented designers. Revisions may be charged at an additional hourly rate.
• Includes high-resolution and vector files ideal for printing!
Illustration: $75+
• Need an illustration to spice up your Facebook page or for use on a flyers, tees, or other advertising materials? Look no further! Illustrations start at $75 (prices vary based on detail) and include print-ready files.
All packages include consultation with Jen including instructions for use and tips, tricks, and best practices for getting the most out of your online presence and brand identity!
Need additional consultation? Jen is available for consultation on a wide variety of topics in¬cluding: publishing, copyright, performing rights organizations, song composition, produc¬tion, and more! Visit jenthemusicmaven.com for more info!
Prices are subject to change. Check jenthemusicmaven.com for the latest offerings and prices!